search engine optimization

Seo is one of these new unexpected concepts that emerged over the last few years along with search engines, directories, social media, nobody really expected such things to happen but then the web moved at a speed no one could have predicted, and keeps on surprising us day after day.
Interesting to say that the speed at which things happened did not really give any one a chance to define what seo, and these other concept mean. while Google tries to keep it clead and restrict it to good content, a good web design, usability and crawlers friendly code, every one know there is more than this to it.
seo quickly find itself with marketing and became the favorite toy of sells experts who understood that Google and yahoo where no other than new media and Marketing tools. so the same rules that applied to other media will apply to them. sadly and most importantly in my opinion the first rule of marketing. the more people know about your product or service, the more you sell, even if someone else is selling a better quality product or service, you still sell more because people know you.
just apply this rule to the web, and you get seo.
So we can see if we want to escape this rule, than better algorithms need to be developped by search engine a such way to give newer businesses, offering better quality products and services cabn have there place in page 1, assuming off course these search engines want to do this.
Many seo companies in London and the UK offer great quality seo, but by nature seo is a very time and resources consuming work, so if you are small company looking for affordable seo, spend as much time as required to understand the service they offer and how can it benefit your company.